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PXG Reveals New Standalone Retail & Fitting Studio

Originally Published:
9/25/2018
Scottsdale, AZ (September 24, 2018) – PXG, the innovative brand that disrupted the golf industry with its bold approach to product development, custom club fitting and distribution, has opened its first standalone retail and fitting studio in the U.S. 
 
PXG Chicago, located in the upscale suburb of Northbrook, IL, opened its doors on September 13, 2018. The location was selected for the large population of avid golfers and high density of private golf clubs in the surrounding area. Featuring two fitting bays, a putting green and an expansive retail area, PXG Chicago will deliver a year-round, indoor, tour-caliber fitting experience, supported by PXG’s Master Fitters.
 
“Right now, we have one standalone store and I know it’s going to be a huge success,” PXG founder Bob Parsons shared during PXG Chicago’s exclusive grand opening event. “I look forward to the day we can say we have fifty.”
 
In early 2015 PXG sold its first clubs. Today, PXG serves golfers in 43 countries through its fleet of mobile Master Fitters, thousands of elite green grass partners, hundreds of top-notch retail partners, and more than a dozen international distributors.
 
The introduction of brick-and-mortar locations in the U.S is indicative of PXG’s continued growth. According to the Golf Datatech U.S. Market Summary, August 2018, PXG 0311 Irons are the number one selling irons model based on “on-course” sales (dollars) over the past three years. The new retail and fitting studio concept will support PXG’s ability to provide “off-course” fittings to further accommodate demand for custom PXG equipment by golfers at every level of the game. 
 
“To see the first concept store come to fruition and to witness first-hand the enthusiasm the golf community in Northbrook has shown for the new location is awesome,” five-time PGA TOUR winner and 2014 FedExCup Champion Billy Horschel said. “I love that PXG is finding new ways to provide amateur golfers the opportunity to be fitted like a tour pro. The benefits will show on their score card, as well as in their enjoyment of the game.”
 
Located at 1955 Techny Road Unit #2, Northbrook IL, 60062, PXG Chicago offers the high-touch, personalized experience synonymous with the PXG brand. For more information or to schedule a fitting call 847.480.GOLF or visit www.PXG.com.
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