TOKYO, Japan – (February XX, 2024) – PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, announced the opening of its first flagship location in Japan. A premier golf destination, PXG Aoyama will support custom club fittings for PXG® golf equipment and a top-quality apparel and accessory shopping experience for golf and fashion enthusiasts. 

“We are delighted to introduce PXG Aoyama,” said Bob Parsons, the Founder and CEO of PXG. “Staffed by seasoned fitters and retail professionals, the new store will provide golfers in the greater Tokyo area with an unparalleled experience, the same experience that our customers have come to expect from PXG stores worldwide.” 

PXG’s first brick-and-mortar location in Japan, PXG Aoyama, is an exciting addition to the company’s rapidly growing international footprint. A golf hotspot, Tokyo is home to more than 1.2 million golfers with more than 500 golf courses across the ten main areas of the city.  

PXG Aoyama will deliver the same top-notch customer experience golfers receive at all PXG stores throughout the world. The facility features two custom-fitting bays with guest seating and state-of-the-art golf simulators powered by TrackMan® technology. It also has a dedicated putter fitting studio and practice putting green, ideal for testing PXG’s award-winning Battle Ready® II Putter lineup. 

The store also features an expansive retail showroom fully stocked with PXG’s latest apparel, accessories, golf balls, and golf bags.  

A pristine location in the heart of Aoyama, PXG Aoyama is at 6-3-16 Minami Aoyama Minato-ku Tokyo Japan 107-0062 and is scheduled to open its doors on March 15, 2024. To mark the occasion, the first 50 people who line up for entry will be entered to win a golf club custom fitting for the award-winning PXG Black Ops Driver. Additionally, guests who make purchases of 30,000 yen or more will receive an original PXG gift. The offer ends when stock runs out.   

President and Executive Creative Director of PXG Apparel Renee Parsons shared, “The opening of PXG Aoyama is a significant milestone for PXG as it reflects our strong commitment to supporting golfers in Japan. It also provides fans of the active lifestyle with an opportunity to see, touch, and try on our latest apparel, designed to offer an ideal blend of style and functionality, in an environment that is engaging, personal, and fun!” 

To learn more about PXG or PXG’s latest technology including the award-winning new PXG 0311® Black Ops^TM Drivers, or to schedule a free golf club fitting through the end of April, visit www.pxg.com.  

ABOUT PARSONS XTREME GOLF 

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.  

Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories. 

PXG’s professional staff includes Mason Andersen, Christian Banke, Paul Barjon, Eric Cole, Patrick Cover, Joel Dahmen, Cristobal Del Solar, Kevin Dougherty, Nicolas Echavarria, Clay Feagler, Patrick Fishburn, Scott Gutschewski, Grant Hirschman, Bo Hoag, Michael Johnson, Zach Johnson, Jake Knapp, KK Limbhasut, David Lipsky, Luke List, Justin Lower, Ryan McCormick, Henrik Norlander, Augusto Nunez, Garrett Reband, Seth Reeves, Sam Saunders, Shad Tuten, Dylan Wu, Celine Boutier, Mina Harigae, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Linnea Strom, and Ellinor Sudow. 

Elevate your golf game with the optimal shaft for your golf clubs. At PXG, we understand that the right golf shaft is not just about choosing between graphite and steel. It’s about precision, performance, and unlocking your full potential on the course.
 

Selecting the optimal golf club shaft is a critical decision for any golfer. Your shaft choice directly impacts your swing speed, club weighting, and overall performance. A mismatched shaft can hinder your ability to hit straight and far, holding you back from reaching your peak potential.
 

FIND THE BEST SHAFT FOR YOUR GOLF SWING

At PXG, our shaft matrix undergoes rigorous testing and selection by the PXG Engineering Team to ensure excellence in every club. And while we always recommend scheduling an in-person fitting or calling PXG Sales & Support at 844.PLAY.PXG for advice, we’ve built the ultimate golf club shaft guide to help empower your decisions! 
 

Here’s everything you need to know about shaft selection as well as details and benefits for every golf club shaft in our matrix!
 

Shaft FAQs
Drivers and Fairways
Hybrids and Rescue Clubs
Irons and Wedges
Putters
 

SHAFT FAQS
Back to Contents
 

1. WHICH SHAFTS WILL I TEST DURING MY PXG FITTING?
During your PXG custom fitting, a PXG Fitting Specialist will work with you to find your baseline swing data, often using your current golf clubs. Using their years of expertise in golf swing analysis, your PXG Fitter will quickly narrow down your initial golf shaft and clubhead options to test. 
 

Typically, a player will test anywhere between 5-10 clubhead and shaft combinations from the thousands available in our matrix. Once a player has warmed up, our fitters look to find the right shaft in as few swings as possible so that we are using the most accurate data to ensure that performance gains translate to improvements on the course.
 

2. DOES PXG MAKE STOCK SHAFTS?
We are frequently asked if we make our own stock shafts. PXG’s focus remains on clubhead technology and performance which is why we work with the very best premium shaft manufacturers to select the shafts that become part of our matrix. Each shaft is chosen by our engineers based on how it performs with our clubhead technology and meets the needs of a players’ various swing characteristics.  That being said, the PXG M16 putter shaft is our first venture into the design and manufacturing of our own shaft. 
 

3. DOES SHAFT SELECTION REALLY IMPACT GOLF PERFORMANCE?
Selecting the right shaft for your PXG clubs absolutely impacts performance – and your enjoyment of the game! Length, shaft material, weight, shaft flex, and torque are all characteristics important in the shaft selection process. The proper shaft will work with your tendencies to improve consistency of contact, launch conditions, and direction.
 

Playing a shaft that’s too stiff or too weak may cause a player to struggle with starting the ball online or with creating optimal launch conditions. A fitting is the easiest way to gain distance and accuracy with immediate results. Allow our PXG Fitting Specialists to find the right shaft for your swing. Call 1.844.PLAY.PXG today or find a PXG fitting location near you.
 

4. WHAT ABOUT GRAPHITE VERSUS STEEL? HOW DO STEEL SHAFTS VERSUS GRAPHITE SHAFTS COMPARE?
Steel shafts are typically heavier than graphite shafts and provide a more stable feel. Players with a slower swing tempo often prefer graphite shafts to support increased swing speed and distance.
 

Graphite shafts also tend to absorb vibrations better than steel shafts meaning that those off-center strikes don’t reverberate up the shaft to sensitive hands, wrists, and elbows. 
 

Professional golfers and low handicappers often prefer steel shafts for their consistency and the increased shaft feedback felt from misfires and off-center hits.
 

Players of all levels – including our PXG TOUR Professionals typically choose graphite in their PXG Hybrids, Fairway Woods, and PXG Drivers to increase swing speed and distance.
 

5. HOW DO I KNOW WHAT MY SWING SPEED IS?
During a PXG custom fitting, your PXG Fitting Specialist will use TrackMan to measure and assess your swing speed accurately.
 

In general terms, the faster the swing, the stiffer the shaft required. At higher speeds, the shaft will deflect more. Our goal during a fitting is to find a shaft that matches your swing and delivers the clubhead in a proper and consistent orientation at impact.
 

6. HOW DO I FIND THE RIGHT SHAFT FLEX?
Other than swing speed, there are several factors that might determine which shaft flex best suits your swing. Tempo, clubhead speed, ball speed, spin, and distance are all tracked during a PXG custom fitting to help your fitter find the best golf shaft and clubhead combination needed to enhance your performance.
 

Feel and confidence are also important factors. But ultimately, your PXG Fitting Specialist will rely on years of fitting experience and swing data to provide the most informed recommendation for your game.
 

7. HOW IS CLUB LENGTH MEASURED AT PXG?
Club length measurements can vary by manufacturer. At PXG, we use the USGA standard for measuring club length. This involves placing the clubhead against a block angled at 60 degrees and measuring down the shaft axis to the end of the club. We make all of our measurements to the end of the shaft before the club is gripped to maximize consistency.
 

8. WHAT DO THE LETTERS L, A, R, S, X ON THE SHAFT MEAN?
PXG offers golf club shafts across the rating spectrum: Extra Stiff, Stiff, Regular, Senior, and Ladies, denoted by the letters X, S, R, A, and L (“A” is used for Senior because this flex was originally called “amateur”).
 

At PXG we build your club to enhance your unique swing, regardless of age or gender!
 

9. WHAT FLEX GOLF SHAFT SHOULD I USE?
Finding the right flex for your golf shaft can improve your accuracy, trajectory, and distance. The flex rating denotes the golf shaft’s ability to bend during the golf swing.
 

Shafts are designed to have different bend profiles to deliver the clubhead differently at impact. 
 

Two shafts of the same flex designation may have different bend profiles that create very different results. If a golfer uses too weak of a shaft, they might experience difficulty delivering the clubhead in a consistent manner. Conversely, using a shaft that is too stiff may make it difficult to get the face of the club squared to the target at impact. In both scenarios, launch conditions likely aren’t optimized, leading to shorter golf shots. We recommend getting fit for a shaft either in person, over the phone, or on our website to find what shaft will work best for you.
 

10. HOW DO I CHOOSE MY SHAFT WEIGHT?
The number shown on your golf shaft is the weight of the shaft in grams. Heavier shafts tend to suit bigger, stronger golfers who swing the club faster. Lighter golf shafts make it easier to increase clubhead speed and so typically suit golfers with a lower swing speed.
 

If a shaft is too light, a player may experience inconsistency in distance and direction. During a fitting, a player will try multiple weights to maximize distance while minimizing dispersion.
 

11. DOES “TORQUE” MATTER IN A GOLF SHAFT?
Torque is measured in degrees and describes the shaft’s torsional stiffness, or resistance to twisting. A high-torque shaft rating means more twist occurs compared to a low-torque shaft which better resists twisting.
 

Golfers with a smooth swing may encounter a harsh feel and trouble starting the ball on the target line with too low of a torque rating.
 

A strong golfer with a fast swing may experience a lack of feel for the clubhead’s position and a lack of control with too high of a torque rating.
 

12. WHAT DOES “FREQUENCY” IN A GOLF SHAFT MEAN?
The frequency of a golf shaft, measured in cycles per minute (CPM), refers to a test in which a club is clamped at the grip end, then flexed and released. The frequency is a measure of the rate of oscillation, which correlates to stiffness. High CPM shafts are stiffer than lower CPM shafts.
 

At PXG, we take multiple frequency measurements of every shaft we consider for our matrix. This data gives us more information on bend profile of the shaft and how it is intended to perform.
 

13. WHAT DOES “SPINNING” IN A GOLF SHAFT MEAN?
Shaft companies often refer to shafts as having launch and spin characteristics. For example, one shaft may be “high launch, high spin” while another is “low launch, low spin.” These designations are a simplified explanation of the profile of the shaft, a measure of how stiff the shaft is at each point along its length. High launch, high spin shafts generally have weaker tip sections and are designed to increase the loft angle at impact for higher trajectory, while low launch, low spin shafts are stiffer in the tip section for the opposite effect. 
 

While these correlations hold true for many golfers, there are always exceptions to the rule because each of us has our own unique swing. We recommend getting fit and testing a variety of profiles to see what works best for you.
 

14. CAN I ADJUST THE LENGTH OF MY IRONS WITHOUT IMPACTING PERFORMANCE?
Adjusting the length of your irons will affect the swing weight of the clubs. If you keep the head weight the same, clubs feel heavier as they get longer and lighter as they get shorter. We use swing weights to create a consistent feel throughout the set. During the build process, we match swing weights throughout the set to the clubs with which you were fit to ensure you are getting exactly what you expect. Adjusting the length without adjusting head weight may cause a change in how heavy your clubs feel.
 

15. IF I CHOOSE A LONGER DRIVER SHAFT, WILL I HIT IT FARTHER?
Theoretically, yes. Longer driver shafts produce more clubhead speed and higher launch. However, longer clubs can also lead to inconsistency in contact and direction, so while your maximum distance may go up, your average distance may go down.
 

16. ARE THERE RIGHT-HANDED AND LEFT-HANDED SHAFTS?
No, the USGA regulations on golf shafts require that shafts must be designed to perform the same for all orientations.
 

17. ARE DRIVER AND FAIRWAY WOOD SHAFTS THE SAME?
Yes, PXG uses the term “wood shafts” to describe driver and fairway wood shafts. Generally, players will use a slightly heavier shaft in their fairway woods than in their driver. However, some players opt to use the same shafts in their fairway woods and driver.
 

18. DOES PXG OFFER LADIES AND SENIOR SHAFTS?
Yes, PXG offers ladies and senior flex shafts. We recommend getting fit either in person, over the phone, or online to determine what shaft flex works best for you.
 

If you’re serious about your golf game, then now is the time to get fitted. PXG Fitting Specials are standing by to help you get fit via phone at 1.844.PLAY.PXG, online, or at a PXG location near you!
 

INTRODUCING PXG’S SHAFT MATRIX
 

PXG SHAFT OPTIONS FOR DRIVERS AND FAIRWAYS
Back to Contents
 

MCA Diamana S+:
Experience precision with the MCA Diamana S+ wood shaft. Available in both 60g (R, S, X) and 70g (S, X) options, this shaft delivers a balanced blend of power and control. Whether you’re looking for a responsive Regular flex or the stiffness of an Extra Stiff flex, the Diamana S+ is designed to enhance your swing and optimize performance on the course.
 

MCA Tensei AV Raw Blue:
Unleash the potential of your swing with the MCA Tensei AV Raw Blue wood shaft. Offering a dynamic range of options from 55g (R, R2) to 65g (R, S), this shaft is engineered for players seeking a responsive and consistent feel. The blue raw finish adds a touch of style, while the different flex options allow you to tailor the shaft to your playing style and preferences.
 

MCA Tensei AV Raw White:
Elevate your game with the MCA Tensei AV Raw White wood shaft. Boasting options in 65g (X) and 75g (X), this shaft is designed for players who demand precision and power. The white raw finish adds a sleek aesthetic, while the Extra Stiff flex provides the stability and control needed for optimal performance.
 

MCA Tensei AV Series X-Link Blue:
Enhance your swing with the MCA Tensei AV Series X-Link Blue wood shaft. Available in 55g (R), 65g (R, S), and 75g (S), this shaft is designed to provide a responsive and stable feel. The blue X-Link design not only adds visual appeal but also offers players options to match their preferred flex and achieve consistent results on the course.
 

MCA Tensei AV Series X-Link White:
Take control of your game with the MCA Tensei AV Series X-Link White wood shaft. With options in 65g (S, X) and 75g (S, X), this shaft combines a stylish white X-Link design with the stability and control needed for a powerful swing. Whether you prefer a Stiff or Extra Stiff flex, the Tensei AV Series X-Link White is tailored to optimize your performance.

PX Cypher:
Unleash speed and agility with the PX Cypher wood shaft. Weighing in at 40g (4.0, 5.0, 5.5) and 50g (5.0, 5.5, 6.0), this lightweight shaft is perfect for players seeking increased swing speed and a responsive feel. The PX Cypher is available in various flex options, allowing you to customize your clubs for optimal performance on the course.

PX Evenflow Riptide CB:
Experience smooth and consistent performance with the PX Evenflow Riptide CB wood shaft. With options ranging from 40g (4.0, 5.0) to 60g (5.5, 6.0), this shaft is designed to provide stability and control throughout your swing. The Evenflow Riptide CB offers a blend of power and precision, making it an excellent choice for players looking to elevate their game.

PX HZRDUS Black GEN4:
Achieve unparalleled power with the PX HZRDUS Black GEN4 wood shaft. Available in 60g (6.0, 6.5) and 70g (6.0, 6.5), this shaft is engineered for players seeking a stable and explosive feel. The HZRDUS Black GEN4 delivers a penetrating ball flight and optimal control, making it an ideal choice for players who demand maximum performance from their woods.

Upgrades are available on all Drivers and Fairways shafts.  PXG’s current upgradable options in the shaft matrix include:

• Fujikura Motore X F3: Priced higher for its exceptional performance, available in a range of flex options (R2, R, S, X).
• MCA Kurokage Black: Weighing 45g (L) and 55g (A, R, S), a premium choice for players seeking a lightweight, responsive shaft.
• MCA Tensei AV Raw Orange: Available in 55g (R, S, X), designed for players looking for a responsive and dynamic feel.
• UST Helium Black: Weighing 4 (F3) and 5 (F4), providing a unique feel and enhanced performance for an additional investment.
• Fujikura AIR Speeder: A lightweight option at 40g (R2, R), offering increased swing speed.
• Graphite Design Tour AD-GP: Available in 7 (X) and 8 (X), a premium choice for players seeking stability and control.
• Graphite Design Tour AD-HD: Options in 4 (R2), 5 (R, S), providing a smooth and responsive feel.
• Graphite Design Tour AD-IZ: Designed for stability, available in 5 (R2, R) and 6 (S, X).
• Graphite Design Tour AD-TP: Options in 5 (R, S), 6 (S, X), and 7 (S, X), providing versatile performance.
• Graphite Design Tour AD-VR: Available in 5 (R), 6 (S), and 7 (S), delivering a unique blend of feel and control.
• Graphite Design Tour AD-UB: Options in 5 (R, S) and 6 (S), offering versatility for different player preferences.
• Graphite Design Tour AD-XC: Ranges from 4 (R2) to 7 (S, X), providing stability and control for advanced players.
  

Exotic Driver and Fairway Woods Shafts:

• Fujikura Ventus Black: Available in 6 (S, X) and 7 (S, X), offering enhanced performance and stability.
• Fujikura Ventus Blue: Options in 5 (R), 6 (S, X), and 7 (S, X), providing a unique combination of feel and control.
• Fujikura Ventus Red: Available in 5 (R2, R), delivering a responsive and dynamic feel for players seeking maximum performance.

SHAFT OPTIONS FOR HYBRIDS AND RESCUE CLUBS
Back to Contents

MCA Tensei AV Raw Blue Hybrid: The Tensei AV Raw Blue Hybrid shaft, weighing 75g, offers a responsive feel with options in Regular (R) and Stiff (S) flex. This shaft is designed to enhance your hybrid’s performance, providing a balance of power and precision.

MCA Tensei AV Raw White Hybrid: Experience the power of the Tensei AV Raw White Hybrid shaft, weighing 90g with an Extra Stiff (X) flex. This shaft delivers stability and control for players seeking a powerful and consistent hybrid performance.

MCA Tensei AV Series X-Link Blue Hybrid: With a weight of 75g and flex options in Regular (R) and Stiff (S), the Tensei AV Series X-Link Blue Hybrid shaft is designed for responsiveness and stability. Elevate your hybrid game with this dynamic shaft.

MCA Tensei AV Series X-Link White Hybrid: The Tensei AV Series X-Link White Hybrid shaft, weighing 85g with an Extra Stiff (X) flex, offers a perfect blend of power and control. Experience a penetrating ball flight and optimal performance with this premium hybrid shaft.

PX Evenflow Riptide Hybrid: Weighing 85g with flex options in 5.5, 6.0, and 6.5, the Evenflow Riptide Hybrid shaft provides a smooth and consistent feel. This shaft is crafted for stability and precision, ensuring your hybrid delivers reliable performance on the course.

PX HZRDUS Black GEN4 Hybrid: The HZRDUS Black GEN4 Hybrid shaft, weighing 85g with flex options in 6.0 and 6.5, delivers explosive power and stability. Experience a penetrating ball flight and optimal control with this high-performance hybrid shaft.

PX HZRDUS Smoke Black RDX Hybrid: Available in 80g (6.0) and 90g (6.5), the HZRDUS Smoke Black RDX Hybrid shaft provides a unique blend of power and control. Elevate your hybrid game with this versatile and responsive shaft.

Upgrades are available on all PXG Hybrid shafts.  PXG’s current upgradable options in the shaft matrix include:

• MCA Kuro Kage Black Hybrid: Weighing 60g with an A flex, the Kuro Kage Black Hybrid shaft offers a lightweight and responsive feel. This premium shaft is crafted for players seeking enhanced control and precision with their hybrid shots.
• Fujikura Ventus Blue Hybrid: Elevate your hybrid game with the Fujikura Ventus Blue Hybrid shaft, available in flex options 7 (R), 8 (S), and 9 (X). Weighing in at 200g, this shaft delivers stability and control for players seeking a high-performance hybrid option.
• Graphite Design Tour AD-DI Hybrid: With flex options in 85 (S, X), the Tour AD-DI Hybrid shaft provides a stable and responsive feel. Weighing 200g, this premium shaft is designed for players who demand precision and control in their hybrid shots.
• Graphite Design Tour AD-IZ Hybrid: Available in 65 (R2) and 75 (R) flex, the Tour AD-IZ Hybrid shaft offers a responsive and dynamic feel. This 200g shaft is crafted for players seeking a versatile and high-performance hybrid option.
• KBS Tour Prototype Hybrid: With flex options in 85 (S) and 95 (X), the KBS Tour Prototype Hybrid shaft provides stability and control. Weighing 200g, this shaft is engineered for players seeking a premium hybrid shaft with maximum performance.

SHAFTS OPTIONS FOR IRONS AND WEDGES
Back to Contents

Aerotech SteelFiber Private Reserve 60 (GEN5 BLE ONLY):
For a unique and exceptional iron experience, the Aerotech SteelFiber Private Reserve 60 is exclusively crafted for GEN5 BLE irons. Weighing in at 60g with an A flex, this shaft provides a lightweight and responsive feel. The advanced technology in the Private Reserve series ensures a smooth and controlled swing, delivering consistent and precise iron shots.

Aerotech SteelFiber Private Reserve 70 (GEN5 BLE ONLY):
Engineered exclusively for GEN5 BLE irons, the Aerotech SteelFiber Private Reserve 70 shaft offers stability and control. Weighing 70g with an R flex, this shaft provides a balance between power and precision. Elevate your iron play with this high-performance shaft, delivering a smooth and reliable experience on the course.

Aerotech SteelFiber Private Reserve 95 (GEN5 BLE ONLY):
Crafted exclusively for GEN5 BLE irons, the Aerotech SteelFiber Private Reserve 95 shaft brings power and accuracy to your iron shots. Weighing 95g with an S flex, this shaft ensures a stable and controlled swing. Experience the benefits of advanced technology with this exclusive shaft designed for optimal iron performance.

Aerotech SteelFiber Private Reserve 110 (GEN5 BLE ONLY):
Exclusively designed for GEN5 BLE irons, the Aerotech SteelFiber Private Reserve 110 shaft is a powerhouse for your iron play. Weighing 110g with an S flex, this shaft offers stability and control for players seeking maximum performance. Elevate your iron game with this exclusive and powerful shaft.

KBS Tour Lite:
The KBS Tour Lite iron shaft is your ticket to a lightweight yet powerful iron experience. With options in 95 (R), 100 (S), and 105 (X), this shaft is designed for players seeking increased swing speed without compromising control. Enjoy a responsive feel and consistent performance with the KBS Tour Lite iron shaft.

MCA MMT:
The MCA MMT iron shaft series caters to a range of player preferences. With options in 50 (L), 60 (A), 70 (R), and 80 (S), this shaft provides a unique blend of power and precision. The MMT series delivers stability and control, ensuring a responsive and consistent iron performance tailored to your playing style.

Project X Cypher:
Unleash speed and precision with the Project X Cypher iron shaft series. Weighing in at 40 (4.0), 50 (5.0), and 60 (5.5), this lightweight shaft is perfect for players seeking increased swing speed and a responsive feel. The Cypher series offers a unique combination of power and accuracy for exceptional iron play.

True Temper Elevate MPH 95:
The True Temper Elevate MPH 95 iron shaft provides a balanced combination of power and control. With flex options in R and S, this shaft is designed to enhance your iron play. Experience a responsive feel and consistent performance with the Elevate MPH 95, ensuring your irons keep up with your swing.

True Temper Elevate MPH Tour:
The True Temper Elevate MPH Tour iron shaft series, available in S and X flex, delivers a high-performance iron experience. With a focus on control and precision, this shaft ensures a stable and powerful swing. Elevate your iron play with the Tour-level performance of the Elevate MPH Tour series.

UST Recoil DART:
The UST Recoil DART iron shaft series offers a dynamic blend of power and feel. With options in 55 (F1), 65 (F2), and 75 (F3, F4), this shaft provides stability and responsiveness. The Recoil DART series is crafted for players seeking a unique combination of control and distance in their iron shots.

Upgraded shafts are available on all PXG Irons and Wedges.  PXG’s current upgradable options in the shaft matrix include:

• Accra iSeries: Versatile iron shafts available in 50g, 60g, 70g, and 80g weights, providing a balanced blend of power and precision.
• KBS C-Taper: A high-performing shaft series with options in 120g (S) and 130g (X), delivering stability and control for advanced players.
• KBS MAX Graphite: Lightweight graphite options in 45g (L), 55g (A), and 65g (R), designed for players seeking increased swing speed and distance.
• KBS TGI Graphite: Graphite shafts in 60g (A), 70g (R), and 80g (S), offering a responsive and stable feel for improved iron play.
• KBS Tour: Available in 110g (R), 120g (S), and 130g (X), the KBS Tour series delivers stability and control for a variety of player preferences.
• Nippon NS Pro 950GH: Weighing 95g (R, S), these iron shafts offer a lightweight yet stable option for enhanced control and feel.
• Project X Steel: A powerful steel shaft at 125g (6.5), providing stability and control for players seeking a penetrating ball flight.
• Project X LZ Steel: Steel shaft options at 120g (6.0) and 125g (6.5), offering a responsive and controlled feel for improved iron performance.
• True Temper Dynamic Gold: A classic choice with options in S400 and X100, delivering a stable and powerful feel for consistent iron play.
• True Temper Dynamic Gold 105: Weighing in at 105g (R, S), these shafts provide a lightweight option with the renowned Dynamic Gold performance.
• True Temper Dynamic Gold 120: Available in 120g (S, X), these shafts offer the iconic Dynamic Gold feel with added stability for advanced players.
• Aerotech SteelFiber 115fc CW: Crafted for control, this shaft in the S flex provides stability for players seeking precision in their iron shots.
• Aerotech SteelFiber 70: With options in A and R flex, this lightweight graphite shaft offers a blend of power and control for enhanced iron play.
• Aerotech SteelFiber 95 CW: Providing options in R and S flex, this graphite shaft ensures stability and responsiveness, catering to a variety of player preferences.

SHAFTS OPTIONS FOR PXG PUTTERS
Back to Contents

The PXG M16 Putter Shaft features a multi-material construction, with an upper section built from high modulus carbon fiber and a lower tip built from steel. Unlike typical steel putter shafts, this unique dual composition helps to deliver more stiffness and stability.

Note: The descriptions above aim to highlight the key features and benefits of each golf club shaft, helping customers make informed decisions based on their preferences and playing styles.

SCOTTSDALE, Ariz. (February 19, 2024) – PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, continues down its path of strategic store expansion with its first brick-and-mortar venture in California. A premier golf destination, PXG East Bay^TM will support custom club fittings for PXG® equipment and a top-quality apparel and accessory shopping experience for golf and active lifestyle enthusiasts across the San Francisco Bay Area.

“Similar to PXG, the Bay Area is a hotbed for tech, innovation, and opportunity, so setting up shop seemed like a natural fit,” said PXG Founder and CEO Bob Parsons. “We’re proud to be part of this thriving community of golfers. And, we look forward to providing San Francisco-based PXG Troops with easy access to the absolute best, personalized golf experience in the business.”

A golf hotspot, the San Francisco Bay Area ranks as one of the top 25 golf markets in the United States based on the number of golfers. The area boasts over 57 golf courses, including the exceptional Bridges Golf Club, a world-class facility, and a top satellite location for PXG fittings.

PXG East Bay is a pristine 4,000-square-foot facility that houses two state-of-the-art club fitting bays powered by TrackMan® technology, a dedicated putter fitting studio, and a 112-square-foot practice putting green ideal for testing out PXG’s award-winning Battle Ready® II Putter lineup. The store also features an expansive retail showroom fully stocked with PXG’s latest and greatest apparel, accessories, golf balls, and golf bags.

 “We are thrilled to bring the PXG brand to the Bay Area,” said President and Executive Creative Director of PXG Apparel Renee Parsons. “It is our priority to ensure every customer who walks through our doors enjoys a world-class experience – it is what our customers have come to know and expect and what PXG East Bay will deliver.”

PXG East Bay is located at 4460-A Tassajara Road, promoting easy accessibility from Highway 101, Interstate 280, I-680, and I-580. To learn more about PXG or to schedule a golf club fitting for PXG’s latest technology, including the award-winning new PXG 0311® Black Ops^TM Drivers, visit www.pxg.com.

ABOUT PARSONS XTREME GOLF

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment. 

Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.

PXG’s professional staff includes Mason Andersen, Christian Banke, Paul Barjon, Eric Cole, Patrick Cover, Joel Dahmen, Cristobal Del Solar, Kevin Dougherty, Nicolas Echavarria, Clay Feagler, Patrick Fishburn, Scott Gutschewski, Grant Hirschman, Bo Hoag, Michael Johnson, Zach Johnson, Jake Knapp, KK Limbhasut, David Lipsky, Luke List, Justin Lower, Ryan McCormick, Henrik Norlander, Augusto Nunez, Garrett Reband, Seth Reeves, Sam Saunders, Shad Tuten, Dylan Wu, Celine Boutier, Mina Harigae, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Linnea Strom, and Ellinor Sudow.

“Our R&D department has gone above and beyond with these babies, and I’m proud to say PXG Black Ops Drivers stand tall as one of most versatile, high-performing clubs on the market. I’m confident that our new, breakthrough technology will knockout the competition, and if we don’t, I am happy to pony up,” said PXG Founder and CEO Bob Parsons.

This new challenge follows an incredibly successful 0311® GEN6 Driver Challenge issued last year. The event saw PXG square off against 44 different brands in the hands of more than 2,200 participants. The result was that the 0311 GEN6 Driver came out victorious 93% of the time, beating each and every of the 44 brands it came up against.

“The results of the last driver challenge were very impressive but didn’t surprise us. We’ve always known PXG makes outstanding equipment,” Bob Parsons added. 

ARE YOU GAME TO TAKE THE CHALLENGE? HERE’S THE PLAYBOOK:

• Schedule a free PXG Black Ops Driver Challenge on www.PXG.com or call 844.PLAY.PXG.
• Bring your current driver to the custom fitting appointment.
• Once warmed up, the PXG Master Fitter will have you hit five (5) shots with your current driver.
  • Performance data will be captured with a Trackman launch monitor.
  • the three (3) best shots will be selected and recorded.
• Then, the PXG Master Fitter will conduct a PXG 0311 Black Ops Driver fitting.
• Once complete, the PXG Master Fitter will have you hit five (5) shots with the PXG 0311 Black Ops Driver.
  • The three (3) best shots will be selected and recorded.
• Results will be reviewed, and the winning driver will be identified. 
  • Fitter will use Average Total Distance (Carry and Roll) to determine the distance-winning driver​.
  • Fitter will Side Total (+/-) to determine the dispersion-winning driver.
  • PXG 0311 Black Ops Driver is the winner if either category is better than your current driver​.

ABOUT PXG 0311 BLACK OPS DRIVERS 

PXG 0311 Black Ops Drivers introduce cutting-edge technologies and new materials that help players of all abilities hit it long and straight with more consistency than ever before. The new AMF^TM (Advanced Material Face) Technology optimized with a variable thickness design delivers increased ball speed for more distance. The non-uniform bulge and roll face design refined and manufactured consistently through robotic polishing to strategically adjust the horizontal and vertical curvatures across the face. This supports enhanced forgiveness and improves overall performance by optimizing the club’s reaction to off-center hits. 

A new high-strength composite body construction manufactured from high-grade carbon fiber using a sophisticated compression molding process helps improve weight distribution within the clubhead to increase the moment of inertia (MOI) and push the center-of-gravity (CG) lower and further back.

The 0311 Black Ops Drivers are available in two head designs. The Black Ops Driver is geared toward a wide range of players. It presents a high launch, low-spin option that delivers unmatched ball speed, distance, and exceptional forgiveness for optimum performance. The Black Ops Tour-1 Driver is a tour-inspired head design featuring a taller face with a more curved crown to create an aggressive look at address. Engineered to unlock maximum distance with a penetrating ball flight, this driver is geared toward more advanced players seeking outstanding ball speed, distance, and extremely low spin performance. 

DON’T BELIEVE THE HYPE? SEE WHAT PXG’S CUSTOMERS HAVE TO SAY:

• “It’s called Black Ops cause it kills other drivers on the golf course! ” – Customer, Robert R. 
  
• “I absolutely love that thing! It’s a beast and if you are properly fit by @pxg then it will beat anything out there!” – Customer, Kelly W.
  
• “Got fitted for this driver yesterday and have to say it’s the best driver I have ever hit and can’t wait for it to be delivered. This driver is a game changer.” – Customer, Shane O.  
  
  

Launching today, the PXG Black Ops Driver Challenge will run through March 15, 2024. To learn more about the Challenge or to schedule a driver fitting, visit PXG.com.



ABOUT PARSONS XTREME GOLF

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment. 

Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.

PXG’s professional staff includes Mason Andersen, Christian Banke, Paul Barjon, Eric Cole, Patrick Cover, Joel Dahmen, Cristobal Del Solar, Kevin Dougherty, Nicolas Echavarria, Clay Feagler, Patrick Fishburn, Scott Gutschewski, Grant Hirschman, Bo Hoag, Michael Johnson, Zach Johnson, Jake Knapp, KK Limbhasut, David Lipsky, Luke List, Justin Lower, Ryan McCormick, Henrik Norlander, Augusto Nunez, Garrett Reband, Seth Reeves, Sam Saunders, Shad Tuten, Dylan Wu, Celine Boutier, Mina Harigae, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Linnea Strom, and Ellinor Sudow.

SCOTTSDALE, Ariz. (Jan. 30, 2024) – The new PXG® 0317® X Driving Iron is engineered with the elite player in mind. An ideal hybrid alternative or specialty club for extreme courses and conditions, the 0317 X presents a tour-inspired design that significantly boosts moment-of-inertia and increases forgiveness for unmatched distance and accuracy.

“A slick replacement for a wood when the course calls for it, the PXG 0317 X Driving Iron will help you keep it in play even in the most challenging environments,” said PXG Founder and CEO Bob Parsons.

The PXG 0317 X Driving Iron is triple forged from 8620 soft carbon steel. The forging process creates a tight crystalline grain structure that delivers a pure resonance and an excellent feel at impact. Then, the face and back of the clubhead are precision milled to ensure every surface, curve, and angle are produced to exact specifications. The clubhead, which presents a taller and longer blade length than a traditional player’s iron, then undergoes a precise robotic polishing process to refine the sole and other geometries for a flawless finish and unmatched consistency club to club.

To the best of PXG’s knowledge, no other golf equipment company forges and CNC mills their clubheads. Hit them once and you will know exactly why PXG does it.

PXG’s proprietary XCOR2® material, introduced in the company’s award-winning PXG 0311® GEN6 Irons, backs an ultra-thin clubface. The high-speed resin core is injection molded into the clubhead’s hollow cavity. The material provides structural stability to the face (which, unsupported, would fail with a single hit) and dramatically increases ball speed performance.

 One large weight is located near the center of gravity on the back of the clubhead. The Precision Weighting Technology is used to achieve optimal swing weight. Unique to PXG, customers can experience the benefits of these adjustments during an in-person fitting. Weighting is not intended to be adjusted after purchase, unless done by at PXG.

Available now in a chrome finish, the PXG 0317 X Driving Iron has a standard 18-degree loft, similar specs to a 2-iron, but can be easily adjusted stronger or weaker. To learn more or to book a custom golf club fitting, visit pxg.com.

ABOUT PARSONS XTREME GOLF

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

 Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.

PXG’s professional staff includes Mason Andersen, Christian Banke, Paul Barjon, Eric Cole, Patrick Cover, Joel Dahmen, Cristobal Del Solar, Kevin Dougherty, Nicolas Echavarria, Clay Feagler, Patrick Fishburn, Scott Gutschewski, Grant Hirschman, Bo Hoag, Michael Johnson, Zach Johnson, Jake Knapp, KK Limbhaust, David Lipsky, Luke List, Justin Lower, Ryan McCormick, Henrik Norlander, Augusto Nunez, Garrett Reband, Seth Reeves, Sam Saunders, Shad Tuten, Dylan Wu, Celine Boutier, Mina Harigae, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Linnea Strom, and Ellinor Sudow.

VAUGHAN, ON, Feb. 1, 2024 /CNW/ – Golf Town, a banner under the Sporting Life Group and Canada’s largest golf retailer, is proud to announce that it will begin carrying products from the popular Arizona-based golf equipment manufacturer, Parsons Xtreme Golf (PXG®). Through this collaboration, Golf Town is the first major golf retailer in North America to offer a wide range of PXG products, which are known for their superior performance for golfers at all levels of the game.

“We are proud to partner with Golf Town to expand our footprint in Canada,” said PXG Founder and CEO Bob Parsons. “As a top retail destination and fitter, Golf Town is well equipped to represent PXG and the level of service we deliver.”

Starting in April, the partnership will offer customers the opportunity to experience PXG’s game-changing golf club technology. These products, which will be available for preview this week at the Toronto Golf Show, will include:

• PXG Black Ops^TM Drivers, Fairways, & Hybrids
• PXG 0311 GEN6 Drivers, Fairways, Hybrids & Irons
• PXG Battle Ready® Putters
• PXG 3X Forged Wedges

Beyond creating access to the clubs themselves, Canadian golfers will benefit from custom fitting on-location through Golf Town’s Master Club Fitters. The process will help ensure golfers achieve top-performance and ultimately play their best.

Additional details around the Golf Town partnership with PXG:

• All Golf Town locations will offer PXG clubs and products as part of their regular in-store stock with custom fitting at 11 Golf Town locations, including Woodbridge, South Calgary, South Edmonton, Richmond, Langley, St-Hubert, Saskatoon, Etobicoke, Aurora, Laval and Laird. The full suite of PXG’s offering will also be available online at GolfTown.com.
• StudioX, Golf Town’s premier state-of-the-art fitting experience, will offer additional premium fitting components. This experience is available at Etobicoke, Toronto-Laird, and Woodbridge locations.
• Among the products carried will be golf clubs, men’s and women’s apparel, accessories, and PXG Xtreme Golf Balls.
• Golf Town and PXG will be at the Toronto Golf Show from February 2-4 at the International Centre (Hall 5) in Mississauga. Golfers can swing the latest PXG clubs and explore the some of the company’s other offerings that will be available at Golf Town.
  
  

“Our partnership with PXG is another step forward in our journey to becoming the Home of Golf in Canada.  We’re confident our 230 certified master club fitters will help our customers in selecting the best PXG gear for their game”, says Barry Williams, Chief Merchandising Officer of Golf Town. 

Golf Town and PXG have both spent years meeting golfers where they are, regardless of location or skill level. Now, both brands are united by partnership, and a shared commitment to premium products, custom fitting, and an understanding of the importance of golf in Canada.

ABOUT GOLF TOWN

Golf Town is the largest specialty golf retailer in Canada, operating 47 stores while offering the convenience of online shopping at golftown.com. The company features the best product assortment and brands in golf, expert staff who love the game, and premium custom fitting services, including the new StudioX experience. Golf Town also provides expanded experiences like Golf Town Tournaments, powered by TournamentCaddie and delivers top golf content digitally through ScoreGolf, in partnership with TorStar. Golf Town truly is Canada’s Home of Golf. Golf Town is a banner under the Sporting Life Group umbrella, and is owned by Fairfax Financial Holdings Limited.

ABOUT PARSONS XTREME GOLF

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product–from golf clubs to sport fashion apparel–should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment. Today, PXG offers a complete lineup of right-and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specifications. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.

Scottsdale, AZ (January 11, 2024) – PXG® has released its breakthrough Black Ops^TM technology, which offers unparalleled performance without any compromises. This new range of drivers, fairways, and hybrids has been meticulously designed with custom fitting in mind, making them some of the most versatile and high-performing clubs in the industry.

“I have often wondered why golfers are content to give up distance to achieve forgiveness,” said PXG founder and CEO Bob Parsons. “We’ve spent much of our R&D efforts focused on that challenge, and I am proud to say … we’ve cracked that nut. Black Ops Woods are straight like an arrow, more forgiving than a priest on Sunday, and absolutely stunning to boot!”

PXG Black Ops Woods introduces cutting-edge technologies and new materials that help players of all abilities hit it long and straight with more consistency than ever before. To achieve these results, the PXG engineering team prioritized exploring material sciences in the research and development process.  

PXG Black Ops Drivers deliver significant distance gains by employing a propriety high strength titanium alloy face material called AMF^TM (Advanced Material Face) Technology yielding increased ball speed for more distance. This proprietary AMF face design is further optimized with a variable thickness design that helps ensure consistent and efficient energy transfer across various impact points on the clubface. A non-uniform bulge and roll face design, refined and manufactured consistently through robotic polishing, strategically adjusts the horizontal and vertical curvatures across the face. This supports enhanced forgiveness and improves overall performance by optimizing the club’s reaction to off-center hits. 

When tested in the PXG GEN6 Driver body, the new Black Ops face delivered noticeable performance gains. Still, PXG’s engineers knew they could achieve even more significant results with a new high-strength composite body construction. Lightweight composite crown and sole inserts are manufactured from high-grade carbon fiber using a sophisticated compression molding process. This helps improve weight distribution within the clubhead to increase the moment of inertia (MOI) and push the center-of-gravity (CG) lower and further back, enhancing launch conditions to create a high launch angle and low spin rate combination produces increased distance performance, and more forgiveness. 

“I love the way the new Black Ops Driver looks at set up and the face feels so hot,” PXG PGA Tour Professional Joel Dahmen shared. “Geno is having to figure out yardages he’s never had to figure out before.”

PXG PGA TOUR Professional and Rookie of the Year Eric Cole added the Black Ops Driver to his bag at The RSM Classic, the same week he tested it. He finished T3 and has since won with it. Cole shared, “The new Black Ops Driver is a great blend of forgiveness and speed. Switching to it, I’ve noticed more speed with solid shots, as well as with off-center strikes. It also looks great over the ball, which makes it easy to have confidence in it on tour.”

Natural frequency optimization is also employed to fine-tune the inherent vibration patterns within the clubhead’s structure. This enhances the driver’s feel, sound, and performance upon impact with the golf ball. 

By default, Black Ops Drivers present one heavy (12.5 grams) and two light (2.5 grams each) sole weights that are interchangeable to support preferred spin and bias settings. Additional weights are available in 2.5, 5, 7.5, 10, 12.5, 15, 17.5, and 20-gram options, so every player can easily fine-tune the overall head weight and shot bias. Adjustable weighting can also increase the combined MOI to over 10,000 grams – cm^2. 

The Black Ops Driver is available in two very different head designs. The Black Ops Driver is geared toward a wide range of players. It presents a high launch, low-spin option that delivers unmatched ball speed, distance, and exceptional forgiveness for optimum performance. The Black Ops Tour-1 Driver is a tour-inspired head design featuring a taller face with a more curved crown to create an aggressive look at address. Engineered to unlock maximum distance with a penetrating ball flight, this driver is geared toward more advanced players seeking outstanding ball speed, distance, and extremely low spin performance.

New PXG Black Ops Fairways and PXG Black Ops Hybrids maximize distance and deliver a tight dispersion off the tee or turf. Both introduce a high-strength, stainless steel face that is much thinner – 12.5% thinner in the fairways and 10.5% thinner in the hybrids – and more flexible than its predecessor. Coupled with a squared face design that shifts the perimeter skirt more vertical, increasing the surface area, the new face significantly boosts the forgiveness of the clubhead to deliver faster ball speeds, higher launch, and lower spin. 

The Black Ops Fairways and Hybrids crown is made entirely from high-grade carbon fiber. This lightweight material saves mass, allowing it to be redistributed low and to the clubhead’s perimeter for optimal CG positioning and added forgiveness. Mass is further adjusted to support preferred spin and bias settings with PXG’s Precision Weighting Technology. 

“I’m enjoying the new Black Ops hybrids; my initial reaction is that they have a softer feel and are nicely forgiving. The heads are a little bigger than the previous model which gives that extra bit of confidence,” PXG LPGA Tour Professional and Major Champion Celine Boutier stated.  “I’m looking forward to getting them in the bag for this season!”

Through rigorous modal analysis testing, PXG has developed an innovative supported weight structure that produces an exceptional sound and feel. With Precision Weighting Technology positioned in the extreme perimeter of the clubhead and anchored to the outer wall, a sophisticated, stiff, and stable structure that generates high-frequency vibrations is created. 

The new PXG Black Ops golf clubs are a shining example of the company’s relentless pursuit of performance. Powered by breakthrough technologies and engineered to be custom fitted, PXG Black Ops Drivers, PXG Black Ops Fairways, and PXG Black Ops Hybrids deliver incredible forgiveness and massive distance gains. 

PXG PGA TOUR Professional Jake Knapp shared, “To perform under pressure, you have to trust your equipment. Long, forgiving, and accurate – PXG Black Ops checks all the boxes.”

PXG Black Ops are available now in-store, over-the-phone, and online.

PXG Black Ops Driver – $599.99

PXG Black Ops Tour-1 Driver – $649.99

PXG Black Ops Fairways – $349.99

PXG Black Ops Hybrids – $299.99

For more information and special offers or to book a custom golf club fitting, visit www.PXG.com. 

With verification through the PXG for Heroes Program, all current and past military, veterans, and first responders can take advantage of special pricing on the new Black Ops collection. To learn more, visit www.PXG.com/Heroes.  

ABOUT PARSONS XTREME GOLF

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.

PXG’s professional staff includes Mason Andersen, Paul Barjon, Eric Cole, Joel Dahmen, Christobal Del Solar, Kevin Dougherty, Nicolas Echavarria, Clay Feagler, Patrick Fishburn, Scott Gutschewski, Grant Hirschman, Bo Hoag, Michael Johnson, Zach Johnson, Jake Knapp, KK Limbhaust, David Lipsky, Luke List, Justin Lower, Ryan McCormick, Henrik Norlander, Augusto Nunez, Garrett Reband, Seth Reeves, Sam Saunders, Shad Tuten, Dylan Wu, Celine Boutier, Mina Harigae, Yu-Sang Hou, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Linnea Strom, and Ellinor Sudow.

Scottsdale, AZ (January 4, 2024) – PXG®, a leading research and development company and golf club manufacturer, has confirmed the upcoming launch of its highly anticipated PXG Black Ops^TM collection. The new lineup is set to be deployed on January 11, 2024, and will include PXG Black Ops Drivers, PXG Black Ops Fairways, and PXG Black Ops Hybrids.

In November, PXG Blacks Ops golf clubs were added to the USGA’s conforming list, clearing the clubs for use in year-end tournaments. Within a week of testing the new clubs, PXG PGA TOUR Professional and just announced Rookie of the Year Eric Cole put the PXG Black Ops Driver in play: the result was a T3 finish at The RSM Classic.

“The new Black Ops Driver is a great blend of forgiveness and speed,” Eric Cole shared. “Switching to it, I’ve noticed more speed with solid shots, as well as with off-center strikes. It also looks great over the ball, which makes it easy to have confidence in it on tour.”

With proprietary technologies across the line that help deliver consistently long and straight performance, other tour professionals have been quick to make the Black Ops switch as well – from long hitters Jake Knapp, Patrick Fishburn, Linnea Strom, and Auston Kim to PGA TOUR winner Joel Dahmen to major champion Celine Boutier.

To celebrate the upcoming launch and honor the military and first responder community, PXG is beginning with tour of duty. The company will offer all current and past military, veterans, and first responders early access to the brand-new Black Ops collection.

“We are always looking for ways to acknowledge and show appreciation for our military and first responders,” PXG founder and CEO Bob Parsons stated. “With the launch of PXG Black Ops, we are proud to give our heroes the first crack at the brand-new clubs, which are nothing short of a total victory in woods engineering!”

With verification through the PXG for Heroes Program, golfers can preview, test, and book fittings for the new golf clubs ahead of the general public. And, in a similar fashion to other PXG product offerings, these incredible and universally underpaid individuals get a significant discount on new PXG Black Ops Drivers, Fairways, and Hybrids. PXG will also host dedicated events for heroes at all its retail stores and select fitting studios on January 6, 2024.

PXG Stores

PXG Fitting Locations

For more information about PXG or to book a custom club fitting, visit www.PXG.com.

ABOUT PARSONS XTREME GOLF

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.

PXG’s professional staff includes Mason Andersen, Paul Barjon, Eric Cole, Joel Dahmen, Christobal Del Solar, Kevin Dougherty, Nicolas Echavarria, Clay Feagler, Patrick Fishburn, Scott Gutschewski, Grant Hirschman, Bo Hoag, Michael Johnson, Zach Johnson, Jake Knapp, KK Limbhaust, David Lipsky, Luke List, Justin Lower, Ryan McCormick, Henrik Norlander, Augusto Nunez, Garrett Reband, Seth Reeves, Sam Saunders, Shad Tuten, Dylan Wu, Celine Boutier, Mina Harigae, Yu-Sang Hou, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Linnea Strom, and Ellinor Sudow.

LONDON, England (7 November, 2023) – PXG®, a company dedicated to developing the world’s finest golf equipment and apparel, announced the grand opening of PXG London South today. A premier golf destination, PXG London South supports a top-quality golf club fitting experience for players of all skill levels and presents the company’s high-performance golf and lifestyle apparel. 

PXG’s first brick-and-mortar location in the United Kingdom, PXG London South, is an exciting addition to the PXG UK custom build and distribution centre, which opened in 2022 to function as the company’s European headquarters. 

“We’ve built a very loyal base of PXG Troops across the U.K. thanks to our exceptional mobile fitting team and our ability to deliver custom-built clubs quickly,” said PXG Founder and CEO Bob Parsons. “Now, we’re thrilled to expand our services to bring the full-blown PXG experience to golfers in the greater London area with the opening of our very first retail store in the country.”

The new 3,500-square-foot store is designed to mimic the U.S. retail and service experience. The store houses two custom-fitting bays with guest seating and state-of-the-art golf simulators powered by TrackMan® technology. It also features a dedicated putter fitting area. 

PXG London South is open Tuesday through Saturday and is supported by PXG’s Master Fitters and Retail Associates. Leveraging PXG’s complete matrix of innovative clubheads, premium shafts, and grips, club fittings offered at the marquee location are immersive, data-driven, fun, and focused entirely on maximizing individual performance. Appointments for personalized club fittings can be booked online or over the phone by calling 0800 066 9449. 

Just in time for the holidays, an expansive retail showroom is also fully stocked with PXG’s latest apparel, accessories, and PXG Xtreme® Golf Balls. Located at Royal Mills, Unit 1, Sandown Industrial Park, Mill Road, Esher, Surrey KT10 8BL, appointments are not required to shop PXG’s expansive offerings. 

President and Executive Creative Director of PXG Apparel Renee Parsons added, “What we deliver is like nothing else in the industry. Whether clients come in for a fitting or to shop our latest sport fashion designs, they will be treated to an unparalleled shopping experience that is engaging, personal, and fun!”

For more information about PXG, visit www.PXG.com.

ABOUT PARSONS XTREME GOLF
Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment. 

Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.

PXG’s professional staff includes Joel Dahmen, Zach Johnson, Mason Andersen, Paul Barjon, Eric Cole, Kevin Dougherty, Nicolas Echavarria, Clay Feagler, Patrick Fishburn, Michael Gligic, Grant Hirschman, Bo Hoag, Michael Johnson, Jake Knapp, KK Limbhaust, David Lipsky, Luke List, Justin Lower, Ryan McCormick, Henrik Norlander, Augusto Nunez, Garrett Reband, Seth Reeves, Shad Tuten, Dylan Wu, Celine Boutier, Austin Ernst, Mina Harigae, Yu-Sang Hou, Megan Khang, Christina Kim, Gina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Jennifer Song, Linnea Strom, and Ellinor Sudow.

PXG EQUIPMENT

APPAREL AND ACCESSORIES