Fire in the Hole by Bob Parsons

"As you probably know, Bob Parsons and I are both PASSIONATE about golf. What you may not know is that the life Bob has lived is EXTREME. His memoir, Fire in the Hole!, reveals all the outrageous ups and downs, the close calls he’s had, and the far-out ideas he’s made insanely profitable. I can’t sing the praises of this book enough. You’ll see the man behind the extraordinary success and the heart inside that man—basically, everything in the front nine that set him up for this double eagle."

— Nick Jonas Award-winning Actor, Singer, and Songwriter

"You’ve got to love Bob Parsons. Not only did he conquer a challenging childhood, but he also fearlessly dove into the chaos of war, taking hits along the way like a true action movie hero. And let’s not forget how he shook up the business world, leaving his mark on society and giving us all a lesson in innovation. Oh, and those Super Bowl ads? Talk about turning the advertising world upside down! Fire in the Hole! is not your typical memoir. It’s hilariously funny, heartwarming, inspiring, and authentically Bob throughout. So what are you waiting for? Get ready to laugh, cry, and be amazed by the incredible journey of Bob Parsons!"

— Jada Pinkett Smith, Talk Show Host and Actress

"Bob Parsons is an American original. He is a visionary and inspiration and has the stories to prove it. Fire in the Hole! is as interesting and outrageous as the man himself."

— Rob Lowe, Actor, Producer, and Author

"One of my favorite parts about my friendship with Bob is that we both argue that the other is the reason for our success. This is insight into Bob’s remarkable character. He is one of the most interesting, bold, honest, and kind human beings I have ever met! We made so many memories with racing and GoDaddy, and I am proud to be even a single chapter of his fascinating life. I have learned so many life and business lessons from Bob, and I am sure you will too!"

— Danica Patrick, former professional IndyCar and NASCAR driver, first woman to win an IndyCar Series race

“As the title of this book, Fire in the Hole!, suggests, Bob has dodged a lot of grenades in life, but it was more than luck that led him to where he is today. Knowing Bob’s story, I knew it was important for him to tell it to the world because everyone has experienced struggles and setbacks in their lives. Bob has demonstrated resiliency from his childhood, to being combat wounded in Vietnam, to now achieving great success in the business world. His story is an inspiration about perseverance, resilience, meaning, and hope. Bob’s personal instincts and business acumen have burned brightly time and time again, and now he’s on fire once more with this funny, honest, revealing, and moving memoir. Bob’s story touched me personally, and I enthusiastically recommend this book to others to gain insight on their own personal journey to reaching success in life."

— Carlton W. Kent, 16th Sergeant Major of the Marine Corps