Minimum Advertised Price (MAP) Policy

Minimum Advertised Price (MAP) Policy
Parsons Xtreme Golf, LLC
Effective Date: August 15, 2026

1. Introduction and Purpose

This Minimum Advertised Price Policy (“MAP Policy”) has been unilaterally adopted by Parsons Xtreme Golf, LLC (“Company”) to:

  • Protect and maintain the value, reputation, and high-quality perception of the Company's products (“Products”);
  • Promote consistent, fair, and stable pricing across all sales channels; and
  • Avoid destructive price competition that can harm authorized retailers and the overall brand.

This MAP Policy applies to any distributor, reseller, retailer, or dealer of Company Products who buy directly from Company and who now or hereafter directly sell Company Products or who resell any Company Products to one or more companies that sell, or intend to sell, Company Products (“Retailer”).

This MAP Policy supersedes all of Company's prior policies or representations regarding minimum advertised prices for the MAP Products (as defined below) applicable to Retailers.

This MAP Policy is unilateral and non-negotiable. This MAP Policy does not constitute an agreement between the Company and any Retailer, and the Company is not seeking any assurance of adherence or consent. Retailers remain free to independently establish their own prices for sales transactions.

2. No Discussion or Negotiation

The Company will not discuss this MAP Policy, resale pricing, enforcement decisions, or competitor behavior with any Retailer, will not negotiate its terms, and will not accept assurances of compliance. Nothing in this MAP Policy shall be construed as encouraging, requiring, or suggesting that any Retailer adopt its own minimum advertised price policy. All decisions regarding enforcement are made independently by the Company.

3. Scope of MAP Policy

This MAP Policy applies to all Products for which a Minimum Advertised Price (“MAP”) is specified on the Company's current price list, catalog, product sheet, or other official documentation provided or published by the Company (“MAP Products”).

The Company may, in the Company's sole discretion, modify which Products are designated as MAP Products and the MAP levels at any time, without prior notice.

MAP does not establish maximum advertised prices. Retailers may advertise at any price above the MAP.

4. MAP Determination

The MAP for each MAP Product will be listed on the current Company price list, updated by the Company from time to time.

Current price lists may be obtained by contacting the Company at the contact information contained in Section 11 below.

5. MAP Policy and Promotions

This MAP Policy applies independently of any promotional programs, incentives, or marketing initiatives that may be offered by the Company from time to time.

Exceptions such as discontinued products, refurbished items, clearance closeouts, demo units, or used merchandise may be excluded from MAP coverage, at the Company's sole discretion.

6. Nature of MAP Policy

This MAP Policy applies only to advertised prices and does not apply to the actual selling price at which a MAP Product is sold or offered for sale to an individual customer.

The Company does not seek or accept agreement from any Retailer regarding actual resale prices. Retailers remain free to sell MAP Products at any price that Retailers choose in private transactions, at the point of sale, or through negotiated pricing provided no public advertisement or listing reflects a price below MAP.

7. Advertising Covered by MAP Policy

This MAP Policy applies to all forms of public advertising of MAP Products, including but not limited to:

  • Websites, marketplace listings, and online catalogs
  • Email promotions and newsletters
  • Print advertisements (e.g., flyers, circulars)
  • Broadcast advertising (e.g., radio, television)
  • Electronic media, including, but not limited to, social media, applications, online banners, and digital ads

In-store displays, shelf tags, point-of-sale signage, and internal pricing that are not publicly disseminated do not constitute “advertising” under this MAP Policy.

Note: Online features that reveal pricing prior to customer checkout (e.g., “click for price,” automatic email reply pricing, or price display algorithms) are considered advertising for MAP purposes if visible to consumers.

8. MAP Policy Violations

A MAP Policy violation occurs when a Retailer advertises, lists, or displays a MAP Product with a price that is lower than the MAP specified by the Company. Violations include, but are not limited to:

  • Displaying a price less than the applicable MAP;
  • Using strike-through or slashed pricing implying a discounted price below MAP;
  • Offering a “sale” or “discount” price that is below MAP;
  • Advertising a MAP Product as free or bundled in a way that implies a net price below MAP.

Language such as “Call for price,” “Email for price,” or similar phrases are acceptable so long as no advertised price appears below MAP.

9. Enforcement and Remedies

The Company reserves the right to enforce this MAP Policy in such manner as it deems appropriate, in its sole discretion. The Company may determine whether, when, and against whom to take any action under this MAP Policy. Enforcement actions may consist of, but are not limited to:

  • Canceling pending orders for MAP Products;
  • Restricting or suspending future orders;
  • Terminating Retailer's account or authorized status;
  • Withholding access to new or limited inventory.

Decisions regarding whether a violation has occurred and appropriate remedies are solely within the Company's sole discretion.

Nothing in this MAP Policy grants any Retailer the right to require or compel the Company to enforce this MAP Policy.

10. Modification and Termination

The Company may change, suspend, or terminate this MAP Policy at any time, in whole or in part, by posting an updated version at www.pxg.com or by written notice. The Company does not seek, and will not accept, any agreement or assurance of compliance with this MAP Policy.

11. Contact Information

For additional questions regarding this MAP Policy or MAP levels for specific Products, Retailers may contact:

Parsons Xtreme Golf, LLC

15690 N. 83rd Way

Scottsdale, Arizona 85260

(844) 752-9794

www.pxg.com