Getting Fitted for the Most Coveted Golf Clubs in the Game.
In 2015, Bob Parsons started PXG (for Parsons Xtreme Golf LLC), a golf-equipment company that markets drivers, irons, and putters the way Rolex sells watches. Now Parsons is using his high-desert oasis, christened Scottsdale National Golf Club, as a tool for selling his luxury goods. For $17,500, PXG customers can buy a three-day “Xperience.”